CREST REBRAND
This project is a hypothetical rebrand of the Crest hygienic line, with a focus on environmental sustainability. The rebranding positions Crest as a leader in eco-conscious packaging and product design by integrating sustainable materials and reducing plastic waste. The new identity not only maintains Crest’s reputation for dental care but also reflects a commitment to protecting the planet. The rebrand aims to resonate with a younger, environmentally aware generation while maintaining trust in the brand's core hygiene standards.
CREST REBRAND
This project is a hypothetical rebrand of the Crest hygienic line, with a focus on environmental sustainability. The rebranding positions Crest as a leader in eco-conscious packaging and product design by integrating sustainable materials and reducing plastic waste. The new identity not only maintains Crest’s reputation for dental care but also reflects a commitment to protecting the planet. The rebrand aims to resonate with a younger, environmentally aware generation while maintaining trust in the brand's core hygiene standards.
Data "concierge" for consumer goods companies
Products & Deliverables
Logo Branding Identity, Process Book, Package System, Presentation Poster, Professional Photography
SERVICES
Package Design System, Product Design, Logo Brand Identity
Mission
Sustainability The design choices were made to address the growing concern about microplastics and environmental impact:
Sustainable Materials: The use of natural materials is a direct response to the need for eco-friendly packaging in light of the microplastic pollution problem. The aim is to ensure that consumers feel good not only about their oral hygiene but also about their contribution to reducing environmental harm.
Connection with Nature: The design is not about branding nature but about reconnecting with it. The packaging and branding invite users to immerse themselves in sustainability—both in their personal care routines and their environmental impact—encouraging a symbiotic relationship between health and planet.
Sustainability The design choices were made to address the growing concern about microplastics and environmental impact:
Sustainable Materials: The use of natural materials is a direct response to the need for eco-friendly packaging in light of the microplastic pollution problem. The aim is to ensure that consumers feel good not only about their oral hygiene but also about their contribution to reducing environmental harm.
Connection with Nature: The design is not about branding nature but about reconnecting with it. The packaging and branding invite users to immerse themselves in sustainability—both in their personal care routines and their environmental impact—encouraging a symbiotic relationship between health and planet.
Form
Inspired by traditional methods like glass blowing and ceramics, the new design introduces a modern, refillable system that reduces waste. This aesthetic appeal blends craftsmanship with modern sustainability, targeting younger consumers who value both function and style in eco-conscious products.
Inspired by traditional methods like glass blowing and ceramics, the new design introduces a modern, refillable system that reduces waste. This aesthetic appeal blends craftsmanship with modern sustainability, targeting younger consumers who value both function and style in eco-conscious products.
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
© JOSHUA D REYES 2024
© JOSHUA D REYES 2024
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
© JOSHUA D REYES 2024