INTERNATIONAL FILMFEST OF BERLIN
The project is a comprehensive rebrand of the International Film Fest Berlin, one of the "Big Three" film festivals. It modernizes the festival's visual identity while paying homage to legendary filmmaker Andrei Tarkovsky. The project includes a new logo, a publication, and a venue proposal, all of which highlight Tarkovsky's contributions to film and his personal struggles with exile. The rebrand effectively connects the festival's global reputation with the emotional and artistic depth of Tarkovsky’s legacy.
INTERNATIONAL FILMFEST OF BERLIN
The project is a comprehensive rebrand of the International Film Fest Berlin, one of the "Big Three" film festivals. It modernizes the festival's visual identity while paying homage to legendary filmmaker Andrei Tarkovsky. The project includes a new logo, a publication, and a venue proposal, all of which highlight Tarkovsky's contributions to film and his personal struggles with exile. The rebrand effectively connects the festival's global reputation with the emotional and artistic depth of Tarkovsky’s legacy.
Data "concierge" for consumer goods companies
Products & Deliverables
Logo Design, Posters, Motion piece, Website, Short Publication
SERVICES
Visual Identity Design, Logo Design System
The rebranding was inspired by Tarkovsky's exile and longing to return to his homeland, with the intent to honor his significant influence on cinema. The design decisions were rooted in both the geographic and cinematic history of Berlin and Tarkovsky’s work:
Color Palette: Pulled directly from the natural and urban landscape of Berlin and the film Stalker, creating a visual connection to both the festival's location and Tarkovsky's iconic work.
Monogram and Logo: The new monogram, "iffb," features overlapping "f"s to symbolize the motion of a spinning 35mm film reel, emphasizing the festival’s connection to traditional cinema.
Graphic Elements: The use of dashes throughout the design references the sprockets of traditional film reels, reinforcing the festival’s roots in film history.
The rebranding was inspired by Tarkovsky's exile and longing to return to his homeland, with the intent to honor his significant influence on cinema. The design decisions were rooted in both the geographic and cinematic history of Berlin and Tarkovsky’s work:
Color Palette: Pulled directly from the natural and urban landscape of Berlin and the film Stalker, creating a visual connection to both the festival's location and Tarkovsky's iconic work.
Monogram and Logo: The new monogram, "iffb," features overlapping "f"s to symbolize the motion of a spinning 35mm film reel, emphasizing the festival’s connection to traditional cinema.
Graphic Elements: The use of dashes throughout the design references the sprockets of traditional film reels, reinforcing the festival’s roots in film history.
Publication
A carefully crafted publication was designed as a giveaway, detailing Tarkovsky's history, filmography, and exile. This includes screenplay-inspired layouts that echo scenes from Stalker and Solaris, using a 16x9 aspect ratio to mimic cinematic framing.
A carefully crafted publication was designed as a giveaway, detailing Tarkovsky's history, filmography, and exile. This includes screenplay-inspired layouts that echo scenes from Stalker and Solaris, using a 16x9 aspect ratio to mimic cinematic framing.
Print and Spacial Design
The project extends into the physical world, with venue designs and promotional materials that utilize imagery and colors from Tarkovsky's sets. The spatial designs are intended to immerse festival-goers in the world of Tarkovsky, highlighting his influence behind the camera.
The project extends into the physical world, with venue designs and promotional materials that utilize imagery and colors from Tarkovsky's sets. The spatial designs are intended to immerse festival-goers in the world of Tarkovsky, highlighting his influence behind the camera.
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
© JOSHUA D REYES 2024
© JOSHUA D REYES 2024
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
BRANDING ✱
EDITORIAL ✱
MOTION ✱
PRINT ✱
PHOTOGRAPHY ✱
© JOSHUA D REYES 2024